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The Age of the Writer: The Importance of Creatives in Digital Marketing
Not that this movie is the best example of writers, but I am sitting here watching the documentary New York in the Fifties, hearing how writers moved to New York City in the 1950’s and the beatniks...
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Sezmi and Social TV
A few months back Sezmi sent me a free system. Not sure how they got my name, I was just excited that I had actually won something. Sezmi acts as a DVR for digital television signals. There is a $5 per...
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This is Not the Old LinkedIn
I started using LinkedIn what seems like a decade ago. Even though I am a web person, I really couldn’t see the value beyond being an online Rolodex. Fast forward to 2011 and you’ll notice that...
View ArticleInbound Marketing Management Tools
Even with the lull in social media hype, there seems to be a dearth of tools to manage social media communication. These are my thoughts: Social media is email on steroids. Social media is better than...
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Miley Cyrus, Controversy, and the Web
To generate traffic and engagement on the web it seems like advice of the day is to to bring up something controversial or to take a stand the will encourage response. This used to be a bad thing, but...
View ArticleShort Video, Is it For Everyone?
I was reading a report on short videos the other day. One of the key takeaways from this paper was you must stay in brand. But, what if your brand just isn’t short? Life insurance, healthcare, real...
View ArticleSound of Music Live (au naturel)
I am not professing to do it in the state that au naturel normally implies. It’s just that the recent NBC broadcast of The Sound of Music Live seems to be the “natural state” of television in the age...
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Financial Services and Social Media
In November the Columbia Business School Alumni Club of New York held a panel discussion on social media marketing for financial services. Even though the marketing of financial products is quite...
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Do I Really Understand Twitter?
When asked, I will be the first to say that I like Twitter over Facebook. Twitter is more open. It’s easier to find people who are not just friends of friends. Whatever your interests are, social...
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Social Media Listening
You’re new to the room. The conversation is already in high gear. There is a small group of people in one corner, a larger one in another. This is your first party in this new place. You understand the...
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